Esports Entertainment Group partners with Dignitas
18 August 2020
Licensed online gambling company Esports Entertainment Group has announced an expanded partnership with Dignitas, the eSports vertical of New Meta Entertainment that sees the company’s online betting platform, VIE.gg, already official partner of the successful eSports organization, secure the naming rights of Dignitas’ CS:GO team.
First eSports organization to open a gaming facility in Newark, New Jersey in 2019 one year after New Jersey Governor Phil Murphy signed Assembly Bill 411, legalizing sports betting in the Garden State, Dignitas is now one of the world leading eSports organizations. In addition to VIE.gg’s integration into the CS:GO naming rights and jersey, Esports Entertainment Group and Dignitas will roll out strategic digital and physical activations with the New Jersey marketplace as a core focus. “Dignitas is a true leader in the eSports community. Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in eSports globally,” said Grant Johnson, Esports Entertainment Group’s CEO in a statement. Before adding: “The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for our New Jersey gaming license”. “We are honored to partner with an innovative, multinational brand like VIE.gg,” said Michael Prindiville, CEO of New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both eSports betting and competition to millions of fans worldwide”, he added.