Fnatic signs multi-year partnership with Crypto.com
20 September 2021
Global eSports performance brand Fnatic has announced a fife-year deal worth more than $15M with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide. Crypto.com becomes Fnatic’s Global Cryptocurrency Partner.
Under the terms of the agreement, Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys. Fnatic will also offer fans numerous rewards and money-can’t-buy experiences - including with existing Crypto.com partners - for Crypto.com users purchasing Fnatic goods. The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.
Crypto.com will work with Fnatic on a variety of activations with its eSports teams, players and creators including collaborative storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences and physical events. To help its fans further understand cryptocurrency and future-proof their decisions, Fnatic will also offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.
“This partnership sees global leaders in eSports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs, said Fnatic CEO, Sam Mathews. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.
This multi-faceted partnership, a first in eSports for Crypto.com, adds to its portfolio of partners, which includes leading sports brands such as UFC, Formula 1, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain.