G3 Esports partners with Comtrade Gaming to power eSports wagering platform
17 September 2021
G3 Esports (G3) has signed a partnership with Comtrade Gaming, a leading provider of online igaming technology. They will work together to provide player account management and backend infrastructure for G3's upcoming eSports wagering platform.
"G3 considers player protections the number one priority. We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access," said Anthony Gaud, G3 Esports CEO. "Comtrade's expertise in the online gaming industry is unmatched and we're very excited to work with them to build a first-of-its-class offering for esports wagering."
Partnering with G3 will mark Comtrade's first foray into the United States marketplace. "We are absolutely thrilled to be working with G3 Esports and providing their igaming platform," said Steven Valentine, Chief Commercial Officer, Comtrade Gaming. "It's very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. They have assembled a team of leading experts in many fields and we are very proud this is our first platform partnership in the USA. We look forward to the launch in New Jersey and then rolling it out across additional states."
The announcement allowing legal esports betting in New Jersey was made by the New Jersey Economic Development Authority (NJEDA) and the New Jersey Division of Gaming Enforcement (DGE). In 2020, G3 helped facilitate the first legal esports betting event in New Jersey in conjunction with Allied Esports.