LG Electronics USA and Evil Geniuses
8 June 2020
LG Electronics USA has signed a multi-faceted integrated marketing partnership with Evil Geniuses (EG), one of the most iconic eSports organizations in the world. Under the terms of the agreements, its LG UltraGear has become the Official Gaming Monitor of the eSports team which is maintaining elite nationally and globally ranked rosters across major games including League of Legends, Dota 2 and CS:GO.
As the Official Gaming Monitor Partner of EG, LG UltraGear monitors will be installed and utilized throughout the competitive practice and streaming rooms at the team’s training facilities in Seattle and Los Angeles. LG UltraGear gaming monitors will also be featured in the team's digital content, with Evil Geniuses players highlighting key features of the monitors through exclusive online LG UltraGear streams. LG will also systematically match its broad array of monitor products to meet the needs of Evil Geniuses' day-to-day business across content development/editing, team operations and the EG business staff. "This partnership with LG UltraGear is a testament to delivering 'best-in-class' across all aspects of our organization. EG's insatiable desire to outperform ourselves continually fuels us to be in top form competitively, and with LG UltraGear, we have a partner that's hand-in-hand with us in sharing that mindset ", said Phil Aram, chief gaming officer of Evil Geniuses.
As part of EG's recently unveiled rebranding, the newly debuted crest and LG UltraGear logo were incorporated into the complete overhaul of the 2020 player jersey design. The new jersey celebrates individuality by incorporating details unique to each player, while standing out from the competition with bold design and intricate details. "This is the perfect partnership of industry-leading gaming technology and world-class eSports professionals," said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA. "Evil Geniuses features some of the most talented and accomplished esports competitors in the world. LG UltraGear delivers the performance the world's top professionals and all serious gamers need to gain that edge and win”, she added.