MotoGP eSport Championship to partner with CKH Innovations Opportunities Development
28 May 2020
Dorna Sports has entered a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), part of one of the world’s leading global mobile telecommunications and data services operators and a pioneer of mobile broadband technology. The agreement sees 3 Austria and Windtre, two of the leading Three Group brand companies, become partners of the MotoGP™ eSport Championship from 2020 to 2022, with the potential for other Three Group companies to follow. “We are glad to start this global MotoGP and eSports cooperation with Dorna as a new step in this exciting and top growing digital products category. The partnership will give us the opportunity to show our customers how the Three Group’s high-speed network will support them in enjoying the best, seamless and immersive gaming and entertainment experiences”, said Joe Parker, CKH IOD CEO. “We are happy to cooperate with Dorna to enable a new, exciting entertainment activity like eSports on two wheels, with a community of active players and viewers that continues to grow. A ‘high-speed’ competition that needs high-quality connections and that will experience an exponential development with the arrival of 5G. For this reason, the new single brand WINDTRE, with its 5G ready ‘Top Quality Network’, is a right partner to successfully face this challenge”, added Gianluca Corti, Commecial Officer, Windtre. Windtre will also be the main and title sponsor of the all-new Rising Stars Series, which includes four online challenges in which gamers qualify for three online races: one for the 11 best gamers from the Americas, one pitting the best of European and African players against each other and one for the top racers from Asia and Oceania.
Since its launch, the MotoGP eSport Championship has generated more than 64 million video views online, 247 million impressions and over eight million engagements. Combining that with 20 online challenges and seven on-site events, it has established itself as one of the biggest players in the gaming landscape. This year, the best 22 gamers have already qualified to move though the Draft selection, in which MotoGP team can pick the gamer who will represent them throughout the Global Series onsite at events.