Sportfive to further enhance its eSports expertise with Build a Rocket acquisition
9 March 2021
The global sports business agency Sportfive has announced the acquisition of Germany based eSports consulting and activation agency Build a Rocket. This acquisition of a company specialized in the implementation, planning and conception of projects, strategies and campaigns in the eSports segment follows Sportfive’s strategy to grow its eSports capabilities globally and to enhance its service offering along the entire value chain of consulting, partnership, sales and activation.
Build a rocket will remain as an independent brand in the market place and obtain the endorsement title “A Sportfive Company”. Its Managing Directors, Alexander Albrecht and Tobias Heim will continue to serve and will report into Eike Gyllensvärd, Executive Vice President Global eSports Partnerships at Sportfive. Furthermore, the existing15 employees will remain with the agency and work closely with their new colleagues to operate as one team.
“The acquisition of build a rocket in combination with the endorsement as a Sportfive company will certainly be a beneficial addition to our global eSports team and ambition. build a rocket will therefore become a fully integrated part of our global esports organisation. Alexander and Tobias are true pioneers in the consulting and activation business in eSports with over 30 combined years of experience. I am convinced that with their expertise, we will further enhance our capabilities and position ourselves strongly in the market. What belongs together is now growing together”, said Eike Gyllenswärd. “Build a rocket is driven by the vision to create valuable, long-lasting partnerships between brands and eSports rights-holders. The fusion of build a rocket and Sportfive gives our young and hungry team the opportunity to unleash its full potential. The fact that we now have direct access to Sportfive’s resources, systems and partners creates valuable synergies that benefit both - our customers and us. We see the partnership as a fertile ground for strength and, above all, sustainable growth”, he added.