FC Barcelona develops eSports section by adding Hearthstone to its portfolio
8 May 2020
FC Barcelona has added Hearthstone to its portfolio of video games in which it competes, following on eFootball PES2020 and Rocket League. 20-year old French player Martin Prete aka ‘Zhym' will be representing the Spanish football club in all official Blizzard competitions in 2020.
By entering the world of iconic card game Hearthstone, FC Barcelona, which has Twitter and Instagram accounts dedicated to eSports, is developing its eSports section, which is part of its new digital strategy that is all about connecting with new global audiences by featuring in new competitive video games. “Since joining eFootball PS2020 and Rocket League, the club has decided to take things further by entering a one-person team in Hearthstone tournament. It is a way for Barça to connect with millions of players and the global audiences who follow the official competitions, and is also a way to generate attractive content to show on the club’s official media channels”, stated the FC Barcelona in a press release. Hearthstone is a free strategy game using collectable cards based on the Warcraft universe, create by Blizzard Entertainment in 2014. It can be played on different mobile devices, tablets and computers, which has helped expand the game to over 100 million players worldwide, with its highest concentrations of players based in Europe and Asia, and especially China.
Hearthstone, an iconic card game
FC Barcelona has decided to enter Hearthstone world by teaming up with Martin Prete, who already made his season debut in the Hearthstone Grandmasters, which brings together the 16 best players in the world in a regional format. The French player will be appearing as a ‘blaugrana’ for the first time this week as he plays in Group B in the hope of earning a berth in the play-offs and a shot at winning the European title. Only the top two players from each region: EMEA, America, Asia-Pacific and China, will quality for the Grandmasters Global Finals.