PokerStars renews partnership with Brazilian eSports organization Furia

20 April 2023

PokerStars and Furia have signed a renewed partnership agreement with an exclusive freeroll poker tournament for their communities. The multi-year deal puts fans and players of eSports and poker at the heart of upcoming plans in Brazil. On April 14, poker enthusiasts have the chance to go heads up with the Furia players and compete for a chance to win exclusive prizes. 

“Partnering with PokerStars has been really important for the evolution of Team FURIA. We know there are so many synergies between our brands – not least the commitment to provide our communities with epic entertainment and help them achieve their ambitions. Poker – the original eSports - can teach you how to make decisions under pressure and analyze human behavior which are critical for eSports athletes to master”, said Andre Akkari, Furia Co-Founder and Co-CEO, who’s also a PokerStars ambassador. “As we move into the next year of our partnership our fans can expect a real explosion of activity. We’ll be launching activations with great idols, a powerful educational concept and offer Brazilians the opportunity to play poker in innovative environments with fantastic people. A lot will happen in 2023, I’m in – are you?”, he added. 

Rebecca McAdam Willetts, Director of Partnerships at PokerStars said, "We are delighted to not only continue our partnership with FURIA but take it to the next level bringing our thriving and vibrant communities together in ways we haven’t before. With so many transferable skills, relatable journeys and challenges, and a keen sense of community across both poker and eSports, the partnership is a perfect fit for both brands. There’s huge excitement at PokerStars to offer players and fans exciting rewards, entertainment and opportunities through this union in coming months.”